As the sun dipped behind the Mussoorie hills, we wandered into the old lanes of Rajpur and stumbled upon a sound unlike any other—a hand-tuned note echoing from a small, hidden workshop. Inside, surrounded by slabs of Himalayan cedar and vintage tools, sat a Tibetan luthier shaping the soul of a guitar. This wasn’t just craftsmanship—it was legacy. Welcome to the Dehradun Guitar Company, where every instrument is a quiet luxury, made-to-order, and rooted in the rich woodlands
2.0 is the untapped luxury startup opportunity that blends India’s royal heritage with modern entrepreneurship. Tier 2 city founders are already turning this intricate, heirloom craft into profitable brands that attract HNIs, millennial brides, and collectors alike. This blog explores how you can capitalize on this billion-rupee industry and build your own legacy brand, all while preserving the rich artistry of Jadau jewellery."
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